Case Studies of How Good Design Boosted Revenue for Businesses

An effective web design is so much more than a digital shop front. With millions of websites going online every day, good web design is a differentiator that attracts sales and enhances the perception and reputation of your brand. A better design increases revenue by up to 400 percent.

At IBA Agency, we've seen time and time again how the perfect web design can turn businesses around, accelerating growth and achievement across a wide variety of industry sectors. In this blog post, we will examine real-life case studies that not only demonstrate how good design made a difference in revenue growth but also provide valuable insights for your next web design project.

E-commerce Success: Enhancing User Experience for Increased Sales

Client: A mid-sized online fashion retailer

• Problem:
  The client's website was outdated, lined densely with menu items, not mobile-friendly, and had poor performance in Google Adwords Search, leading to high bounce and low conversion rates.
• Solution:
  Rebranding coming out of an acquisitonThe IBA Agency completely redesigned this product, with a focus on the user experience (UX). Among major remediation work, key points included: simplifying the navigation, making the design mobile responsive, and simplifying the checkout process. Adding high-quality images and enhancing product descriptions amplified the shopping experience as a whole.
• Results:
  Within three months, there was a 45 percent increase in mobile traffic for the retailer, with a 30 percent increase in overall conversions. The reworked user experience reduced cart abandonment rates by 20 percent, and the increased site speed led to a more efficient and pleasurable customer experience, culminating in a 25 percent rise in monthly revenue.
• Takeaway:
  If you're looking to get more people to convert and buy stuff, think very hard about your UX, especially on mobile. Make it as easy as possible to buy whatever it is that you're selling. That's a key to higher conversions and higher sales.

Service-Based Business: Building Trust with a Professional Design

Client: A financial advisory firm

• Problem:
  The firm's existing website did not project the sense of professionalism needed to engage with high-net-worth clients. The site was text-heavy, hard to navigate, and not effective at communicating the firm's value proposition.
• Solution:
  IBA Agency's branding team re-designed the site with a sleek, professional look and feel showcasing the firm's experience and track record. We also developed a strategy to create an interactive blog about breaking developments in the industry, new client testimonials, a compelling call to action to schedule a consultation, and visual elements such as infographics and video that took daunting financial content and boiled it down to a more digestible byte.
• Results:
  The redesigned website led to a 60 percent increase in consultation requests over the first six months. The firm reported that new shortening of the sales cycle – prospects that come to the site report being more confident and prepared to work with the firm – with an eventual 40 percent increase in new clients, which converts to a substantial revenue increase.
• Takeaway:
  Design, content, and customer reviews can make or break a lead-generating website for a service-based business.

Local Business Expansion: Driving Foot Traffic Through Online Presence

Client: A local restaurant chain

• Problem:
  Although customers loved coming in, the restaurant site wasn't driving significant online orders or restaurant reservations. The site was antiquated and wasn't optimized for mobile. Additionally, important features such as online booking and viewing the menu were missing.
• Solution:
  We redesigned the restaurant's website with a fresh and modern look that lets the main splash – the things most germane to the brand and the ambiance of the space show. We added some key functionalities like the online reservation system, a good-looking menu, and a locator so people can find their nearest branch. Social media feeds with user-generated content and reviews from Instagram and Facebook were added so people could interact on the restaurant's social profiles and build a bigger online reputation.
• Results:
  In just four months, the restaurant chain saw a 50 percent increase in online reservations and a 35 percent increase in takeout orders. Traffic to the location finder feature drove 20 percent of that foot traffic gain and, within months, mobile accounted for almost a third of all online traffic – with most of the growth coming from people in the 18-34 age group and other tech-savvy customers.
• Takeaway:
  Upping the online experience for local businesses with features that encourage offline actions – registration, reservations, and foot traffic – could drive significant revenue growth while also building brand communities.

SaaS Company: Reducing Churn and Increasing Subscriptions with Strategic Design

Client: SaaS (Software as a Service) provider Finding

• Problem:
  The client found itself with unacceptable churn levels and labor-intensive conversion of freemium users into free-to-paid subscribers. Their current site offered little value proposition – some even said it was 'stuffed' – and lacked coherent onboarding.
• Solution:
  The redesigned site was clearer and easier to navigate, more visually impactful, and informative; we outlined the key benefits of the software more explicitly and also made the onboarding process much clearer with a lot of step-by-step screenshotted guidance and tutorials. We also extensively and continuously tested CTA buttons through standard A/B-testing with multiple variants and optimizing the conversion funnel. Finally, we integrated a live chat service for users trialing the software.
• Results:
  After the redesign, churn decreased by 20 percent, and conversion rates from free trials to paying customers increased by 40 percent. The clear messaging and optimized user journey helped users better understand why they should use the software, while the live chat support added value to the user journey by answering users' questions at the right time, which also enhanced conversions.
• Takeaway:
  An optimized onboarding and clear value communication can have a crucial effect on the SaaS company's growth in terms of reducing churn and subscription updates. By prioritizing user support and guiding them, a company can make all the difference in creating a high-quality overall user experience.

Non-Profit Organization: Boosting Donations Through Engaging Design

Client: A national non-profit organization

• Problem:
  The site was choked with desiccated statistics, and desperate animal photos, and seemingly had nothing for the visitor to do, other than stare and leave. Visitors were not donating, and neither were they volunteering and, overall, potential contributors to the cause (and potential funding) were leaving in droves.
• Solution:
  IBA Agency reimagined the site as a story told to website visitors about the organization: one that vision, supported by powerful imagery, impactful videos, and narrations, paved the success path by showcasing the organization's mission and the difference it makes in the lives of people whom it helps. The donation buttons were made more noticeable. We simplified the path and made the donation journey a snap. The volunteer sign-up system became an integral part of the organization's mission and was embedded into the donation flow.
• Results:
  The non-profit organization saw donation conversions up 70 percent and volunteer recruitment up 50 percent within six months of the new site launch. Emotions convinced and converted visitors to the redesigned site.
• Key Point:
  For non-profits, building an emotional connection with visitors is vital. A story-driven design with strong calls to action can greatly enhance engagement and lead to a higher number of donations.

Conclusion

Each of these case studies shows how the right design for your business can make an intersectional difference in the bottom line of your business.

• Looking to increase your e-commerce sales?
• Need help driving local traffic to your brick-and-mortar business?
• Want to reduce churn or increase donation numbers for your non-profit organization?

Making the right design decisions can help your organization gain on all levels of business. Professional web development that works. If you already have a website and want to improve your conversion numbers. Or if you are looking to create a website from scratch, I can help you put together the right strategy to grow your business. IBA Agency is ready to design a website that fits your business. Let's see how we can work together.

Contact IBA Agency today to talk about your project and to have your website online do the job of growing your business.