How IBA Agency Helped iBuildApp Attract High-Profile Customers Like the US Air Force, Amazon, and Unilever

Whether targeting niche buyers or targeted B2B customers, lead generation is key to scaling your business in today's market. Lead/Demand Generation Agency, IBA Agency, performed exemplary work for iBuildApp, landing paying customers such as the US Air Force, US Navy, Amazon, Unilever, UCLA, and others. Focusing on niches, identifying customer pain points, and being in line with iBuildApp's ICP, IBA Agency developed a well-oiled machine that brought in impressive clients. So let's take a closer look at how they pulled this off.

Solving Fundamental Issues and Building a Viable ICP

IBA Agency started by building an ideal customer profile (ICP) for iBuildApp – businesses where mobile apps would bring value instantly. The ICP included:

• Industry
  Medical/Health, Education, Production, Government, and Marketing Services.
• Company Size
  1000+ staff or 1000+ for larger corporate accounts.
• Strategic Influencers
  CEOs, Marketing Directors, HR Managers, IT Directors, Education Directors.
• Budget
  Businesses spending $10K+ a year on IT needs for customer and internal applications.

This ICP allowed IBA Agency to develop a specialized campaign structure for the sectors that require high-speed mobile messaging and application-based solutions. Healthcare for instance, where practitioners require HIPAA-compliant apps to manage patient interactions, became a major area of focus.

Addressing Individual Pains and Desires of Target Populations

IBA Agency collaborated closely with iBuildApp to identify pain points across various niches. Some common challenges included:

• Healthcare Providers
  The need to efficiently manage patient records, inform treatment plans, and connect with patients on the go. For medical providers, iBuildApp's mobile solutions give you an efficient method of communicating with patients via appointment booking, contact management, and HIPAA-compliant messages.
• Education
  Universities such as UCLA needed apps to better communicate with students and professors. iBuildApp's tools helped colleges and universities deliver campus safety information, event schedules, and emergency contact information – catering to the specific requirements of mobile-enabled platforms for students and faculty.
• Manufacturing and Industrial Sectors
  Safety and compliance were the chief concerns here. Companies in many cases required employee-facing apps to disseminate safety data quickly and handle regulatory functions without having to log in to the PC.
• Marketing Agencies
  There were not many agencies that could produce customized apps for clients because they had technical expertise. iBuildApp's no-code, low-cost platform enabled these agencies to provide app-building as a complement to their core services while expanding their clients and reducing costs with templates.

The ability to customize this campaign around these specific pain points enabled IBA Agency to dramatically improve iBuildApp's engagement and conversions.

Building a Multi-Channel Marketing Platform to Target High-Quality Clients

IBA Agency devised a multi-channel approach to reach the defined ICP across industries. This included:

• Email Engagement & Targeted Messaging
  Emails were segmented by industry and role, with content addressing the specific problems that each target group was experiencing. For instance, doctors were sent HIPAA-related messages and patient appointment reminders, while education leaders learned about campus safety solutions and student communications.
• Content Marketing
  Impactful case studies, whitepapers, and blog articles showcased iBuildApp's sector-specific effectiveness. These tools provided examples of real-world implementations such as Summit Healthcare and Toledo Cardio Consultants using iBuildApp to streamline patient interactions.
• Webinars and Events
  Investors were prompted to attend webinars to gain more insights into iBuildApp's product. Webinars tend to focus on specific use cases, such as facilitating patient communication in healthcare or facilitating internal communication in the workplace.
• Retargeting and Paid Ads
  Ads were intelligently segmented by industry, and leads were routed to a tailored landing page with associated success stories and testimonials. This focused method kept iBuildApp's services in the minds of potential customers and drove higher engagement and lead-to-conversion rates.

Hyper-Targeted Segmentation and Niche Development

IBA Agency also mapped the target audience across each niche based on company size, IT budget and use cases. Key niches identified included:

• Healthcare/Medical
  Designed for businesses with customer-facing HIPAA-compliant patient communication apps. The CMOs, CEOs, and HR directors of large medical practices in the US.
• Education
  Small universities and school districts – focused on communication speed and accessibility for students and staff.
• Industrial/Manufacturing
  Designed for companies looking for regulatory compliance tools and safety data for mobile employees in areas such as construction and environmental safety.
• Marketing Agencies
  For agencies that wanted to deliver app-building as an added value, but did not have technical skills, iBuildApp's no-code platform was ideal.

This segmentation made it possible for IBA Agency to position iBuildApp as the solution of choice for each vertical, meeting unique needs and challenges in each vertical.

Using Data-Based Feedback Loops to Optimize Campaigns

To ensure that marketing messages appealed to all the right audiences, IBA Agency created a feedback loop between iBuildApp's sales and BDR teams. This collaboration gave them an understanding of objections, frustrations, and the kinds of messages that worked. Continual adjustments were made in response to live feedback (e.g.

• Highlighting Efficiency Gains
  Chat was streamlined to highlight the efficiency gains and time savings offered by iBuildApp's platform. For instance, healthcare industry messages centered around decreasing time devoted to appointment-making and patient communication.
• Relating Content to Pain Points
  Based on sales responses, they found customer pain points, including the need for immediate information in industrial fields, and addressed these with fresh content and ad copy.
• Testing and Scaling
  Effective tactics from test campaigns were quickly scaled up into bigger campaigns so that winning techniques could be scaled as large as possible.

Extreme A/B Testing & Optimization

For Results IBA Agency used a rigorous A/B testing approach across all channels, constantly tweaking ad copy, landing pages, and content. This data-driven approach brought significant improvements in campaign results:

• Increased Conversion Rates
  Conversions MQL to SQL jumped from 4% to 10%, SQL to SQO increased from 25% to 40%, and closed-won conversions jumped from 5% to 15%.
• Improved ROI
  Every incremental improvement was estimated to generate revenue, allowing the team to prioritize high-impact optimizations and create 180 closed wins over 2 quarters.

Real-World Impact and Success Lessons

By planning smart, targeting audiences, and executing on time, IBA Agency achieved the following results for iBuildApp:

• High-Value Client Wins
  iBuildApp won clients such as the US Air Force, Amazon, and Unilever by showing large organizations how useful its platform could be.
• Niche-Specific Success
  iBuildApp gained widespread adoption in industries such as health and education, where mobile communication is important.
• Scalable Lead Generation
  Through marketing-sales collaboration and agile feedback loops, IBA Agency developed a lead generation framework for iBuildApp that continues to produce high-quality leads.

Conclusion: Lessons Learned in Niche Markets

Lead Generation IBA Agency' success in attracting high-profile clients to iBuildApp illustrates the potential of a targeted, data-driven lead generation strategy. By thoughtfully crafting the ICP, and pain points and applying stringent testing and feedback mechanisms, IBA Agency paved the way for B2B lead generation to realize that a custom solution can deliver success in the most competitive markets.