Research & Diagnosis
Combine analytics, recordings, interviews, tickets, search behavior, and funnel data.
Conversion Rate Optimization
Remove friction from the journeys that turn attention into revenue
Use research, analytics, behavioral evidence, UX, experimentation, personalization, and implementation support to improve acquisition, activation, checkout, trial, and paid conversion.
10–460%test-driven paid improvements
36% → 4%monthly churn reduction
400–500%trial-to-paid conversion lift
What we build
A practical operating model, not disconnected tactics
Experiment Strategy
Prioritize tests by evidence, expected impact, effort, and learning value.
Landing-Page CRO
Improve message match, hierarchy, proof, CTA, forms, and mobile usability.
Product & Onboarding
Optimize activation, education, paywalls, trials, and feature discovery.
Personalization
Tailor content and paths to segment, source, intent, and lifecycle stage.
Measurement
Define primary, guardrail, segment, and downstream business metrics.
Selected experience
At iBuildApp, a systematic experimentation program spanning more than 200 tests improved paid conversion by 10% to 460% depending on the experiment and reduced monthly churn from 36% to roughly 4%.
Results shown here are drawn from the professional experience supplied for this project. Scope and baselines vary by company, market, product, and channel.
200+experiments
10–460%paid improvement
250%LTV increase
300%+paid conversions
How engagements work
Diagnose. Prioritize. Build. Measure. Improve.
We begin with business goals and evidence, establish a measurable operating model, implement the highest-value capabilities, and leave your team with workflows it can run and improve.