Stop Wasting Time Online: Get Results with Our Digital Marketing Agency

Running a small business is like wearing a million hats. Trying to figure out digital marketing on top of everything else can feel impossible. That's where we come in. At IBA Agency, we're a down-to-earth digital marketing agency dedicated to helping small businesses like yours navigate the online world and get real results.

Imagine This:

• More Customers Through Your Door
  Attract new customers actively searching for your products and services online.
• Increased Sales & Leads
  Convert website visitors into paying customers with targeted marketing campaigns.
• A Strong Online Presence
  Build brand awareness and establish your business as a local leader.

We Speak Your Language, Not Tech Jargon.

We understand that digital marketing can be confusing. We break things down into simple terms and focus on strategies that make a difference for your small business.

Here's How We Help:

• Custom Strategies
  We don't do cookie-cutter plans. We create a personalized roadmap based on your unique goals and budget.
• Focus on ROI
  We prioritize tactics that deliver measurable results and track your progress every step of the way.
• Dedicated Team
  You'll have a dedicated account manager to answer your questions and guide you throughout the process.

We're More Than Just Ad Clicks.

We become an extension of your marketing team. We collaborate with you to understand your target audience and develop a comprehensive strategy that builds brand awareness, drives website traffic, and ultimately generates leads and sales.

Ready to Stop Wasting Time Online?

Schedule a free consultation today and discover how our proven digital marketing strategies can help your small business thrive online. Let's work together to get you found by more customers and achieve your business goals.

Example of a Digital Marketing strategy

• Campaign Overview

  • Campaign Messaging

• Project Plan

  • Step 1: Landing Page Copy + Ad Ideas

  • Step 2: Landing Page Design + Campaign Setup

  • Step 3: Campaign Tracking & Launch

• Ad Ideas

• Landing Page

  • Enhance the Customer Experience while Reducing Cost

  • Expand Personalization & Channels of Choice

    • Did you know?

    • Personalization on autopilot

  • Make Your Agents More Successful

    • How can Upgrading to Client make your agents more successful?

  • Streamline Operations through Actionable Data

    • What Can You Do with Actionable Data?

  • Harness the Flexibility and Security of the Cloud

  • Upgrade your contact center platform to Become a game changer in your industry.

  • Campaign Targeting

    • Audience List

    • Linkedin Audience Tool

      • Buyer Personas

      • HubSpot Segmentation

      • LinkedIn Audience Targeting Options

    • Campaign(group) Naming Convention

      • 6sense segments

  • LinkedIn Ad Formats and Copy Guidelines

    • Ad Formats

      • Guides and Resources

      • Single Image Ad Specs

      • Ad Copy 1: Maximize SEO

      • Ad Copy 2: Boost Agent Performance

      • Ad Copy 3: Improve Customer Experience

      • Ad Copy 4: Empower Your Managers

      • Ad Copy 5: Enhance System Orchestration

Campaign Overview

The first phase will be to set up a digital marketing campaign. In subsequent phases we will segment this traffic into industry and solution pages, following a similar format for the campaign setup and messaging but customizing for the niche.

Campaign Messaging

The directive of this phase 1 is to educate qualified website visitors on the top 5 ways Client improves a ROI for its customers and compel them to contact us.

Project Plan

Step 1: Landing Page Copy + Ad Ideas

After reviewing what we currently have, we decided to produce a new landing page to send the website visitors to. The landing page will have sections that address each of the five ways that Client improves a contact center. This one general landing page will be used as a template for future customized industry and use case pages.

The landing page is designed to capture attention and provoke the user to interact. To capture and retain attention, we use video and interactive content as a way to HOLD USERS on the page. Near the content, we insert a relevant call-to-action for the user to download a document or interact in some way.

Interaction is important, as more interactions builds response potential. We will create modules that allow users to “soft-interact” with our landing page. This includes click-to-reveal sections, dropdowns, and interactive icons.

After the website copy is approved, it will be sent to IBA Agency to create the landing page.

In this step we also create an outline for ad ideas, based on the same key points that are communicated on the landing page.