Measurement Architecture
Define events, dimensions, source standards, identity, and KPI ownership.
Marketing Analytics & Attribution
Build a decision system that connects activity to pipeline, revenue, and retention
Unify campaign, CRM, product, web, and financial data into trusted reporting, attribution, cohort analysis, forecasting, and actionable performance intelligence.
19%marketing-efficiency improvement
24%ROAS lift
3M+users analyzed
What we build
A practical operating model, not disconnected tactics
Data Integration
Unify CRM, automation, GA4, ads, product, and revenue data.
Attribution
Build fit-for-purpose multi-touch models and compare them with incremental evidence.
Marketing Mix Modeling
Estimate channel contribution and support budget allocation.
Cohort & Retention
Measure activation, churn, repeat behavior, LTV, payback, and segment performance.
Executive Intelligence
Create dashboards that explain what changed, why, and what to do next.
Selected experience
At Britecheck, HubSpot, Salesforce, GA4, and Marketo data were unified in Databricks to automate pipeline, cohort, CAC, LTV, ROAS, and sales-velocity reporting.
Results shown here are drawn from the professional experience supplied for this project. Scope and baselines vary by company, market, product, and channel.
19%efficiency improvement
24%ROAS lift
28%attribution-led ROAS lift
Days → minutesreporting cycle
How engagements work
Diagnose. Prioritize. Build. Measure. Improve.
We begin with business goals and evidence, establish a measurable operating model, implement the highest-value capabilities, and leave your team with workflows it can run and improve.