IBA Agency Research

White Papers

Executive frameworks for demand generation, marketing operations, analytics, conversion optimization, search, and governed AI-enabled execution.

AI marketing operating system architecture
August 2026

Building an AI Marketing Operating System

Architecture, governance, agent role cards, guardrails, implementation roadmap, maturity model, and release checklist.

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The Modern Demand Generation Playbook for B2B Growth Teams
July 2026

The Modern Demand Generation Playbook for B2B Growth Teams

A strategic operating model for market education, intent capture, buying-group progression, sales alignment, and governed AI-enabled execution.

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The Marketing Operations Blueprint
June 2026

The Marketing Operations Blueprint

Processes, data, automation, governance, measurement, and team design for a scalable revenue engine.

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SEO Beyond Keywords
May 2026

SEO Beyond Keywords

A visibility-first content and technical strategy for AI search, zero-click journeys, entity recognition, expert authority, and qualified demand.

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The Conversion Optimization Handbook
April 2026

The Conversion Optimization Handbook

A systematic approach to messaging, offer design, landing pages, forms, proof, analytics, and experimentation.

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Enterprise Paid Media Operating Model
March 2026

Enterprise Paid Media Operating Model

A framework for Google and LinkedIn advertising built on first-party data, audience strategy, revenue feedback, and controlled experimentation.

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Marketing Analytics and Revenue Attribution
February 2026

Marketing Analytics and Revenue Attribution

A decision-first framework for funnel health, cohorts, attribution, experimentation, forecasting, and data governance.

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Building an Integrated Marketing Technology Stack
January 2026

Building an Integrated Marketing Technology Stack

Architecture and governance for HubSpot, Marketo, CRM, GA4/GTM, paid media, BI, and AI agents.

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Build a marketing system your team can operate and improve

Connect strategy, campaigns, automation, analytics, and AI-enabled execution.