Journey Architecture
Map welcome, activation, nurture, conversion, retention, and win-back journeys.
Marketing Automation & Lifecycle
Design lifecycle programs that respond to behavior and improve conversion
Create segmentation, triggered journeys, scoring, personalization, re-engagement, and measurement across HubSpot, Marketo, Braze, Iterable, Salesforce Marketing Cloud, and related tools.
36% → 2%monthly churn reduction
300%trial-to-paid lift
45%LTV increase
What we build
A practical operating model, not disconnected tactics
Behavioral Segmentation
Use product, CRM, engagement, and intent signals to tailor experiences.
Trigger Design
Activate messages and tasks from meaningful events rather than arbitrary schedules.
Personalization
Match content, offers, and timing to stage, segment, and behavior.
Testing
Optimize subject lines, sequences, timing, content, paywalls, and offers.
Lifecycle Analytics
Measure activation, retention, conversion, churn, LTV, and journey contribution.
Selected experience
At iBuildApp, lifecycle redesign, onboarding, and behavioral triggers reduced monthly churn from 36% to approximately 2% and lifted trial-to-paid conversion 300%.
Results shown here are drawn from the professional experience supplied for this project. Scope and baselines vary by company, market, product, and channel.
36% → 2%monthly churn
300%trial-to-paid lift
60K+monthly signups
10K+paying customers
How engagements work
Diagnose. Prioritize. Build. Measure. Improve.
We begin with business goals and evidence, establish a measurable operating model, implement the highest-value capabilities, and leave your team with workflows it can run and improve.