Campaign Operations
Create repeatable setup, QA, launch, naming, tracking, and reporting processes.
Marketing Operations
Turn marketing systems into reliable revenue infrastructure
Build the workflows, data standards, lifecycle rules, campaign operations, routing, attribution, and reporting that keep growth programs accurate and scalable.
70%MQL growth supported
42%cost-per-MQL reduction
28%ROAS improvement
What we build
A practical operating model, not disconnected tactics
Lifecycle Governance
Define stages, entry criteria, progression, recycling, and ownership.
Lead Routing
Automate scoring, assignment, SLA monitoring, and SDR context.
Data Hygiene
Standardize fields, sources, enrichment, deduplication, and consent handling.
Attribution
Connect campaigns and journeys to pipeline and revenue contribution.
GTM Forecasting
Build dashboards for funnel health, velocity, conversion, and expected pipeline.
Selected experience
At LiveVox, marketing operations connected acquisition, lifecycle, Salesforce, HubSpot, 6sense, and reporting to improve conversion across the full lead-to-opportunity funnel.
Results shown here are drawn from the professional experience supplied for this project. Scope and baselines vary by company, market, product, and channel.
4% → 10%lead-to-MQL
25% → 40%MQL-to-SQL
50% → 60%SQL-to-opportunity
28%ROAS improvement
How engagements work
Diagnose. Prioritize. Build. Measure. Improve.
We begin with business goals and evidence, establish a measurable operating model, implement the highest-value capabilities, and leave your team with workflows it can run and improve.