Account Structure
Organize campaigns around intent, segment, offer, geography, and funnel role.
PPC & Paid Media
Manage paid acquisition as a revenue portfolio—not a collection of campaigns
Connect targeting, creative, landing pages, first-party signals, attribution, budget allocation, and sales outcomes across Google, LinkedIn, Meta, and retargeting.
70%CAC reduction
28%ROAS improvement
$200Kmonthly budget scale
What we build
A practical operating model, not disconnected tactics
Audience Strategy
Use first-party, firmographic, behavioral, and intent signals.
Creative & Messaging
Test value propositions, proof, urgency, formats, and buying-stage relevance.
Landing Pages
Align ad promise, content hierarchy, forms, and conversion paths.
Budget Optimization
Reallocate spend based on marginal pipeline and revenue—not platform conversions alone.
Measurement
Connect platform, GA4, CRM, attribution, and sales data to business outcomes.
Selected experience
At LiveVox, cross-channel optimization and attribution reduced lead cost by roughly 70% while improving ROAS 28%.
Results shown here are drawn from the professional experience supplied for this project. Scope and baselines vary by company, market, product, and channel.
70%CAC reduction
28%ROAS improvement
12%ARR growth
20%MRR growth
How engagements work
Diagnose. Prioritize. Build. Measure. Improve.
We begin with business goals and evidence, establish a measurable operating model, implement the highest-value capabilities, and leave your team with workflows it can run and improve.